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Down: The Dating Software Taking the Shame Off Getting Down

TL;DR: Whether you’re looking for a secure spot to day or a personal place to attach, Down may be the no. 1 app to turn to, especially if you’re a woman. With 2 million customers and 50 per cent of matches meeting IRL, getting a night out together or obtaining down has never been easier or higher enjoyable. 

Gender usually is a taboo topic, particularly if youare looking for this. However, online dating is commonly in the same way taboo.

Just how are you presently meant to merely come out and state all that’s necessary is a hookup without experiencing responsible? You do it through the Down software.

Or exactly how have you been designed to open up your self around online dating sites if you should be uncomfortable using the atmosphere? Once again, you do it through Down app.

Down is considered the most secure and private strategy to express what you need (and obtain what you want) – no embarrassment or worry!

Simple tips to “Get Down” or “Get Date”

Out of raising aggravation making use of the online dating market, Colin Hodge cofounded Down (formerly referred to as Bang with Friends) in January 2013 for individuals to explicitly, and privately, state what theyare looking for without embarrassment.

Members, whoever typical age brackets between 18 and 35, sign in through Facebook, and Down utilizes people they know, pals of friends alongside associations to generate suits.

For one thing a bit more serious, consumers can choose to “Get Date,” but if they really want anything even more casual, chances are they can pick “Get Down.'”

Keeping with the unknown theme, no real matter what a person decides, the individual on the other end cannot view who they really are until they also elect to get a romantic date or get down.

Unlike most internet dating sites, users need not complete a long profile with smart anecdotes, and engagement is entirely secret unless the people decided on usually.

Users are given a Bangability score, which Hodge stated is a “secret formula” depending on how people have seen all of them and just how so many people are interested in conference for either a night out together or for obtaining all the way down.

Down, you’ll find on apple’s ios and Android, is also launching a unique feature called “everyday Picks,” in which people obtain the 10 best fits of the day as opposed to being forced to swipe through hundreds, if not thousands, of people to track down a match.

“It’s just a simple way of popping to the software, spending 30 seconds and then happening with your day – make fully sure you get that date setup for all the week and feel just like it isn’t an overwhelming process, but it is something that only matches into your life,” Hodge mentioned.

Not another sketchy hookup app

So just what keeps Down from getting grouped with spammy hookup apps? Honesty.

Down took what was lacking from industry (a dating site that is not scammy or appearing to be too perfect) and created a method for those for connecting in a way that they understand is giving them what they want and never throwing away their time.

“We’re accustomed to prospects method of sugar-coating the matchmaking scene,” Hodge mentioned. “We wished to provide folks a truthful solution to interact with both and make certain we’re not, honestly, bullshitting them,” he stated.

This honesty is reflected in Down’s individual base.down3

Relating to Hodge, the firm got the personal approach to getting traction, using word-of-mouth to spread the headlines towards website, with generated a authentic product and clientele.

“which is held the grade of the web site higher. Additionally, it is kept the portion of individuals coordinated and going on a date greater,” the guy mentioned.

Another fun reality: It’s mostly women who would like to get down.

Hodge said 75 % of females choose to get down versus 65 per cent of males, pointing out security while the cause.

“Frankly it really is a safer environment than fulfilling full complete strangers,” he said. “we need to give women the capability to end up being an equal component from inside the courting process and also to experience the freedom to decide on whatever goal they need.”

a modern-day key admirer

The reaction from customers has become overwhelmingly pleased. Hodge said individuals are excited for a place in which capable say what they want clear of judgment, and Down is actually pleased to have in their eyes.

“People are carrying this out in any event offline, therefore we may as well give them the technology to do it in an easy method,” the guy stated. “We knew, especially for younger generation, there ended up being a necessity to bring dating in to the modern-day era while making it a large number easier.”

Hodge motivates users to anonymously invite pals they want to get down with through web site. And you thought it – anyone you receive wont know it’s you until they join.

“we would like individuals to receive their friends in a key way through application, and I also think increases everybody’s likelihood of success,” he said. “It really is a modern-day key admirer notice it is possible to deliver to your buddies via text.”

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